Like
most folks I have been an observer and consumer of mass media virtually all of
my life. Additionally, I have had some, limited, experience over the years that
has given me a little bit of an inside peek into the creation and production of
mass media and I have learned a few things.
Please
understand I freely admit I’m not an expert in the world of mass media, but I’m
going to go ahead and offer a few opinions on some lessons learned. Obviously,
you can feel free to agree or disagree with the lessons I’m sharing. Or, you
may simply turn off your computer and take a nap.
WHAT
I’VE LEARNED ABOUT THE MEDIA
·
Media
content can be edited in such a way—even using actual audio or video of a
person or event—that a person can appear to be saying something he/she did not
actually mean to say. This type of editing is not as unusual as we might expect.
In other words, we consumers need to be careful because the old adage, “seeing
is believing” is not necessarily true in the world of mass media.
·
Almost
all media outlets have a point of view or bias, even if they pretend to present
a completely impartial point of view. It is usually helpful to know their point
of view when considering their content. Even if we agree with the bias of a
particular media provider (for example, I totally agree with the clear bias
that is presented in Sponge Bob cartoons) it is still nice to be aware of the
bias because it will allow us to have a better and more honest understanding.
·
Much
of the media content which is intended to appear totally spontaneous is not as
spontaneous as we are led to believe.
·
Major
mass media providers are businesses and they only survive, from a business
standpoint, by reaching as many people as possible. In addition to this reality,
competition for our limited attention is greater than ever. So, it is very
common for media content to be presented in such a way that it appears more
sensational than it really is. If this means the truth is stretched a little
bit, then it is considered to be a necessary reality of life in the media world
that the truth is compromised.
·
The
fact that there are many more sources of media content is frustrating to the
old time media providers—frankly, they’re ticked—they used to have a fairly
captive audience, so to speak. But more options are a good thing. It gives the
average consumer the opportunity to be better informed. Of course, we may take
advantage of the opportunity or we may not, but at least the opportunity is
there.
·
Major
media providers regularly utilize research from the field of psychology to know
how to push our buttons; be persuasive; maximize their ability to get and hold
our attention; and, frankly, manipulate us. So, if you occasionally feel like
you are being manipulated by the media, well, there’s a good chance you are.
(By the way, doesn’t a nice cold Mountain Dew sound good right now?)
·
Learning
some of the simple, basic rules of logic will help us identify the logical
errors that are often used in the media. When some of the basics of logic are
known, it is interesting to see how frequently emotional tactics and logically
invalid arguments are presented.
·
One
time a reporter misquoted me in a newspaper article in such a way that it
created a false impression of the church where I am the pastor. (I do not need
any outside help in creating trouble for myself, thank you. I can handle that
all by myself.) It was not possible for me to correct this misquote in a way
that would significantly change the false impression that had been established.
That was a frustrating lesson. So even when we read a quote, keep in mind, it
is possible we are not reading an entirely accurate quote.
·
The
influence of the media on our lives is profound. The influence is so powerful
that if most of the major media providers push an issue, ideology, belief,
point of view, etc., long enough it is likely—after a while—to be accepted by
the majority of people. Over time, the media even influences the deeply help
moral beliefs of large numbers of people. This is an incredibly significant
form of power. It helps when we are aware of the power that is being wielded.
·
Mass
media is a way of providing information to large numbers of people and this can
be very good and helpful. I realize this post may come across as fairly
negative. Believe it or not, I am actually not suggesting mass media is
entirely negative. It is not. It offers us some genuinely beneficial forms of
help. The fact that we can push a button and have a virtually limitless source
of information and entertainment is extraordinary. I like it. But, as usual,
it’s always helpful for consumers to be knowledgeable and informed about that
which they are consuming.